Project Details
Project Description
BUILD RECOGNITION
To increase brand awareness across the solutions, MPS developed a clean, crisp, polished look and feel that paired beautifully with the new brand and marketing assets.
Situation
Planning a successful conference is a big job. IQVIA Clinical group needed a project manager and event specialist to assist them with their upcoming conferences. IQVIA contacted MPS because their marketing department needed a company with experience, knowledge and expertise in strategic event planning and execution.
Task
The MPS creative team collaborated with the project manager to create a booth concept and all printed marketing and sales materials with a consistent brand. Quintiles and IMS Health recently merged and all of their conference and marketing materials did not have the combined logo and new company branding. MPS was able to easily assist with the new branding of the company and create the materials needed for a successful conference.
Action
MPS developed a comprehensive project plan that included communicating timelines and priorities to all team members. MPS was able to handle the tight deadlines and maintain a high standard of work.
The project manager attended the event to manage on-site vendors, ensure that all materials arrived on time and provide support to the client. Support was needed when it was time to break down the booth. With the project manager being on-site, she was able to track down the appropriate show manager to assist with break-down and shipping of materials.
Results
It was vital for IQVIA to exert a strong presence to introduce their new corporate entity and showcase their enhanced products and services at these must-attend conferences, which bring together key stakeholders from the clinical industry for learning what’s new and exciting in their field. MPS met the challenging deadline for both the rebranding efforts and the creation of new materials. But not only did MPS meet the deadline, the excellent quality of our creative and production services; the caliber of our customer services also far exceeded IQVIA’s project expectations! VISIT: IQVIA on the web.
